Joseph Bracewell
Joseph Bracewell
Associate
+64 9 558 0616
+64 21 050 0877
joseph.bracewell@tompkinswake.co.nz
Download
Auckland
To make an appointment, please contact Jessica Miller jessica.miller@tompkinswake.co.nz
Qualifications : LLB, BCom, University of Auckland.
 |
Joseph is a valued member of our corporate commercial team, specialising in a wide array of commercial matters. With a focus on early-stage and venture capital spaces, Joseph's expertise spans the software, gaming industries, and the life sciences sector. He has advised clients in the biological, food innovations, and green technology sectors, including a major manuka honey producer on the commercialisation of natural health products and a renowned dietary supplement client on product labelling claims.
Joseph's background in intellectual property covers trademarks, copyright, IP licensing, and other commercial aspects. He has assisted individuals, SMEs, and global corporates with their IP portfolios and commercial dealings in New Zealand and internationally.
Committed to delivering top-notch advice and outcomes, Joseph ensures clients achieve their strategic goals. He is of Ngāti Maniapoto and Ngāi Te Rangi descent and is recognised as a Recommended Lawyer in The Legal 500 rankings for Asia Pacific.
Client feedback:
- “Joseph Bracewell and Shelly Slade-Gully are great technical and personable IP lawyers. Highly recommended” - Client feedback, The Legal 500, Asia Pacific, Intellectual Property 2024
Areas of expertise
- Commercial Contracts
- Commercialisation of Intellectual Property
- Corporate Governance
- Corporate Structuring/Restructuring
- Fair Trading Act/Passing Off actions
- Licensing of Intellectual Property
- Life Sciences
- Shareholder Agreements
- Trade Mark and Brand Strategy
- Trade Mark Prosecution and Dispute Resolution
- Media Law
- Copyright Advice and Protection Strategies
- Intellectual Property Protection and Development
- Intellectual Property Disputes
- Intellectual Property Law
- Intellectual Property Identification/Audits
- Gaming Development
- Entertainment Law
Other credentials
- Recommended Lawyer, Intellectual Property, The Legal 500 Asia Pacific 2024
- Registered Patent Attorney (New Zealand and Australia)
Professional history
- AJ Park (June 2019 - November 2021)
- Baldwins Intellectual Property (March 2015 - May 2019)
Implications of IPONZ rejecting Swiss Gruyère Certification under new GI rules
The Intellectual Property Office of New Zealand (IPONZ) has refused the registration of GRUYÈRE as a certification mark for cheese by a group of Swiss...
Read more
Overseas online businesses beware, your dispute resolution clause could be unfair
The New Zealand High Court (Court) has ordered viagogo AG (viagogo) to correct misleading information on its website and change certain ‘unfair’ custo...
Read more
From Feta to Prosecco: Key changes to the Geographical Indications Act
Amendments to the Geographical Indications (Wine and Spirits) Registration Act 2006 (the Act) came into effect on 1 May 2024. These amendments recogni...
Read more
Intellectual Property for Game Developers - Identifying and Protecting your IP
For game developers, intellectual property (IP) is the core of your business. Using your IP to generate revenue for your business provides the fuel fo...
Read more
Increased copyright protection for artists under NZ-EU FTA
First published in Asia IP Law on 6 September 2022. On June 30, 2022, New Zealand’s Ministry of Foreign Affairs and Trade published the New Zealand - ...
Read more
