Tompkins Wake Advises on the Sale of Yabble to YouGov
Tompkins Wake Advises on the Sale of Yabble to YouGov
Wednesday 7 August, 2024
Information has been sourced from the official press release by Yabble and YouGov.
Tompkins Wake is proud to announce its role as legal counsel in the acquisition of Yabble, a leading New Zealand AI company, by YouGov, a global leader in research and data analytics listed on the London Stock Exchange (LON: YOU). This acquisition marks a significant milestone in the AI and insights industry, reflecting Yabble's pioneering technology and innovative spirit.
Yabble's proprietary AI platform, recognized in the GRIT Top 50 Most Innovative Supplier list for 2023, integrates complex algorithms, custom fine-tuned models, and sophisticated prompt engineering to deliver instant, accurate insights throughout the market research process. Yabble's technology will now be integrated with YouGov's core Data Products, enhancing the development of AI-enabled features and setting a new standard for generative AI in market research.
Steve Hatch, CEO of YouGov, stated, "Since YouGov started working with Yabble last autumn, we have been greatly impressed by its technology – its speed, its accuracy, and the level of insights it provides. We have been building towards this acquisition over the past six months and are excited to welcome Yabble’s world-leading prompt engineers, machine learning experts, and data and analysis professionals to YouGov."
Yabble's founder and CEO, Kathryn Topp, emphasized the strategic advantage of combining YouGov's high-quality data with Yabble's cutting-edge AI tools. "The best AI runs on the best quality data, and YouGov’s proprietary panel is the gold standard in attitude and opinion data. This acquisition will fuel the next stage of growth and is a testament to the innovative spirit of the Yabble team and its supporters."
Rachel O'Shea, Yabble's co-founder, expressed gratitude to their investors and supporters, including Hillfarrance LP, NetX Partners, Movac, Aspire NZ, Enterprise Angels, Angel Investors of Marlborough, Icehouse Ventures, NZTE, and Callaghan Innovation. The founders also expressed their special thanks to Oberon Securities, who served as financial advisors, and Tompkins Wake for their legal expertise in completing the deal.
The Tompkins Wake team, led by partner Phil Taylor, is skilled in supporting innovative New Zealand companies like Yabble in their growth journeys and international expansion through to exit. This successful acquisition of Yabble showcases Tompkins Wake’s ability to provide exceptional legal counsel in complex, high-stakes transactions.
